- Work
- NOCTRA
Glass, brass and light that sets the mood.
NOCTRA is a concept piece, not client work. It shows how a calm, premium brand mood can be developed for a product made of glass and brass, before the product physically exists.
A product sold through atmosphere.
A fragrance diffuser is hard to show through function. What it does is invisible. What sells it is the mood it creates in a room.
So the scene was not built as a studio setup but as an environment with daylight, plants and moving shadows. The product sits inside it rather than cut out in front of it.
The work sits in the glass.
Glass is awkward to render because it only works through whatever sits behind it. Refraction, wall thickness, the edge where it meets the brass and the way light travels through the liquid decide whether the product reads as premium or as plastic.
The brushed brass had to stay restrained in return. Too much shine tips straight into cheap, too little and it reads as painted metal.
Shadow as the second subject.
The foliage in the foreground is not decoration, it is the actual lighting tool. It breaks the light into irregular patches and gives the scene a restlessness a pure studio setup would never have.
A short moving version came out of the same scene, where only light and vapour change.
A visual world, before the product exists.
Mood before function
For products whose benefit cannot be shown, atmosphere carries the communication.
Environment instead of cut-out
A built scene can be relit as often as needed, a photograph cannot.
Still and motion from one scene
The same scene delivers frames and a short moving version.
Concept work as evidence
Pieces like this show range without using client material.