Practical notes on CGI for brands and agencies.

How CGI projects actually run, when going through 3D beats a photo production, and what separates a premium product render from a generic one.

StrategyCGI vs product photography: when CGI makes sense for brands and product launches.8 min read ProcessHow a CGI project works: from CAD files to product visualization and campaign assets.6 min read LookdevAI product images vs CGI: why faster does not always mean more efficient.7 min read MaterialLookdev in 3D rendering: why material accuracy decides whether a render feels premium.7 min read PreparationWhat a CGI project needs from you: CAD, artwork, references.4 min read PlanningHow many product images a launch actually needs.3 min read

Planning a launch and wondering whether CGI is the right route.

Send me a short note about the project. It usually takes a few sentences to say whether 3D makes economic sense here or whether a photo production remains the better route.

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