I create photorealistic packshots, CGI product renders, product scenes and campaign visuals for brands and agencies that need premium product imagery without the limits of a physical shoot.
Clean, photoreal stills with calibrated lighting, controlled reflections and accurate material rendering for e-commerce, retail and marketing use.
Custom CGI environments with lighting, atmosphere and staging designed for launches, campaigns and premium brand communication.
Efficient generation of color, finish and size variants from one master scene with consistent staging across the full product range.
Render-on-photo or fully CGI contextual imagery that places the product in a believable environment without losing control over light and detail.
Product CGI is not only about replacing a shoot. It gives you a reusable scene that can generate multiple angles, formats, variants and campaign assets with far more control than a one-off studio session.
That matters when a product needs to live across e-commerce, social, paid media, launch assets and future updates. One calibrated 3D setup can support all of them.
Most people who go looking for CGI product photography are not looking for a technology. They need product images that a studio cannot deliver in time, in budget or in the number of variants required. The product may still be in CAD. The packaging artwork may change next week. The campaign may need twelve versions of a shot that a photographer would have to build twelve times.
That is where a rendered product image replaces a photographed one. The result is not a compromise: a calibrated 3D scene gives you control over reflections, edges, material behaviour and depth of field that a physical set only reaches with a great deal of time and money.
Weighing up whether to hire an agency instead? Agency or freelancer, what actually fits.
Where photography still wins, I will say so. The full comparison of CGI and product photography covers the cases where a shoot remains the better route.
A launch rarely needs one picture. It needs a set, and each type has a different job. All of them come out of the same scene.
Clean product shots on white or transparent backgrounds for shops, retailers and marketplaces. Consistent scale, consistent light, consistent across the whole range.
Composed images with atmosphere, surface and shadow, built for brand pages, press and social rather than for a product grid.
Artwork applied to the actual structure, including foil, spot varnish, embossing and die-cut, so a carton reads as printed rather than as a flat texture.
The product placed in a believable setting, either fully rendered or composited onto a photograph, without losing control over light and detail.
Consistent, high-resolution stills for product pages, retailers, Amazon listings and structured SKU systems.
Hero visuals for product launches, paid media, launch pages, packaging reveals and premium campaign assets.
Photoreal CGI for decks, investor materials, press assets and launch communication before physical samples are ready.
Flexible outputs for 1:1, 4:5, 9:16 and 16:9 placements, adapted from the same scene without compromising quality.
Product animation for a minimalist timer, recognized with the iF Design Award 2025.
Browse work → CASECinematic product visualization where light, glass, vapor and material detail build a calm, premium brand atmosphere.
Browse work → CASEHow product CGI can visualize a brand before physical production begins.
View case →Cartons, labels, spot varnish and foil, built from dieline and artwork rather than photographed.
Glass, liquid and metallic closures, the materials where a render is won or lost.
We define goals, usage, references and visual direction before production begins.
I prepare or rebuild the product from CAD, technical references or product photography.
Shaders, textures, reflections and surface behavior are calibrated to hold up in stills and close-ups.
Studio lighting, scene design and composition are built around the product and intended output.
You receive previews for review. Two feedback rounds are included in standard projects.
Final stills are delivered in the agreed formats, resolutions and aspect ratios, ready for production use.
I build or prepare products digitally, develop accurate materials, lighting and cameras, and deliver photorealistic product visuals for e-commerce, campaigns, launches and paid media.
CGI becomes especially useful when a brand needs multiple variants, formats, scenes or launch assets from one controlled setup, or when the product is not physically available yet.
CAD data such as STEP, OBJ, FBX or IGES is ideal. If no CAD exists, high-quality product photos, dimensions, technical drawings and visual references can also work.
Every project is quoted individually, based on scope, complexity, usage rights and the number of final assets. A single hero rendering sits well below a campaign system with multiple stills and formats, a motion project above it. For a firm quote I need the product, the intended use and your timeline. See scopes →
In practice, yes. The term describes product images produced in 3D rather than with a camera. It has become common because the result is meant to sit next to photography and be indistinguishable from it, not to look like a render.
Yes, and for most brands that is the actual requirement. I match light direction, colour temperature, background treatment and perspective to your existing library so new product images sit alongside the old ones without a visible break.
Stills up to 4K as standard, higher on request for print. Delivered in the aspect ratios you need, typically 1:1, 4:5, 9:16 and 16:9, plus transparent PNG or TIFF for packshots that have to sit on different backgrounds.
Send over a brief, CAD data or references, even if they are still rough. I’ll come back with a realistic scope, timeline and quote.
Start a project ↗